Rockwall County • East DFW
Bring Trader Joe's to Rockwall County
Help us recruit a Rockwall County / East DFW Trader Joe's to Lafayette Crossing at I-30 & FM 551. This isn't a wish list — it's a retail recruitment campaign built on real, documented customer demand.
The community is ready. The location is ready. Bring Trader Joe's east.
Join the Community Petition
Add your name so your household is counted in the site-selection package we send to Trader Joe's, Lafayette Crossing, and the City of Fate.
When Completing the Trader Joe's Form
- City: Fate
- State: Texas
- Suggested location: Lafayette Crossing — I-30 & FM 551/Crawford Road
Our Community Has Spoken
The Scoreboard
Live totals from the campaign petition, updated as neighbors sign.
—
Campaign supporters
—
Trader Joe's requests submitted*
—
ZIP codes represented
—
Would shop weekly
0 of 2,500
Phase 1 requests
0 of 5,000
Phase 1 supporters
Support by city
Where our supporters live across Rockwall County and East DFW.
No signatures yet — be the first from your city.
*Self-reported. Supporters confirm on our petition form that they submitted an official Trader Joe's location request. We never claim to know how many requests Trader Joe's actually received.
Why Fate?
A Trade Area That Has Already Outgrown Its Grocery Options
29,007
2025 estimated population
+61.3%
Growth since the 2020 base
$132,752
Median household income
33.6%
Residents under age 18
42.3%
Adults 25+ with a bachelor's degree or higher
91.5%
Owner-occupied housing rate
Source: U.S. Census Bureau estimates. Fate Economic Development projects the population ultimately reaching roughly 59,000.
The Location
Lafayette Crossing
I-30 & FM 551 / Crawford Road — Fate, Texas 75087
267
Acres, master-planned
400,000+
SF of planned retail
73,901
Vehicles per day
147,000
SF Target anchor
±122,910
SF Kroger grocery
I-30
Direct highway access
TARGET • KROGER • ?
Let's make the ? Trader Joe's.
Help Us Bring Trader Joe's East
Two steps, five minutes. Ten minutes from Rockwall, minutes from Royse City, directly off I-30 — one campaign for the whole county.
Join the Community Petition
Add your name so your household is counted in the site-selection package we send to Trader Joe's, Lafayette Crossing, and the City of Fate.
When Completing the Trader Joe's Form
- City: Fate
- State: Texas
- Suggested location: Lafayette Crossing — I-30 & FM 551/Crawford Road