Retail recruitment, not a wish list
The case for a Rockwall County / East DFW Trader Joe's
Trader Joe's Texas directory includes Dallas, Plano, McKinney, Coppell, Southlake and Fort Worth — but nothing east of the lake. We're not asking for a small-town favor. We're making the case for the East DFW store, located in Fate at Lafayette Crossing.
Sign the Petition
Add your name so your household is counted in the site-selection package we send to Trader Joe's, Lafayette Crossing, and the City of Fate.
Request Trader Joe's
Submit the official location request. City: Fate, TX — Lafayette Crossing, I-30 & FM 551/Crawford Road.
Share the Launch Post
Post to Facebook and Nextdoor with the petition link so neighbors can sign in one tap.
Take it to the Neighborhood
Counter signs, QR codes, and neighborhood groups across all of Rockwall County.
Why Fate?
The Demographics
29,007
2025 estimated population
+61.3%
Growth since the 2020 base
$132,752
Median household income
33.6%
Residents under age 18
42.3%
Adults 25+ with a bachelor's degree or higher
91.5%
Owner-occupied housing rate
Source: U.S. Census Bureau estimates as of July 1, 2025. Fate Economic Development projects an ultimate population of roughly 59,000.
Why Lafayette Crossing?
The Site
I-30 & FM 551 / Crawford Road — Fate, Texas 75087
267
Acres, master-planned
400,000+
SF of planned retail
73,901
Vehicles per day
147,000
SF Target anchor
±122,910
SF Kroger grocery
I-30
Direct highway access
Development and traffic figures are from current Lafayette Crossing leasing material; the Target anchor was announced by the City of Fate on August 10, 2026.
One county, one campaign
Regional, Not Local
10 minutes from Rockwall
The same trip households already make for specialty groceries — in the other direction.
Minutes from Royse City
One of the fastest-growing communities on the I-30 corridor.
Directly off I-30
Nearly 74,000 vehicles per day pass the site.
Drive-time claims are being validated before inclusion in the formal site-selection deck.
What we're building
The Site-Selection Packet
Once we cross Phase 1, this package goes to Trader Joe's real estate, Fate Economic Development and the Lafayette Crossing ownership and leasing team.
01
Executive summary
Why Fate. Why Rockwall County. Why now.
02
Regional trade area
Dallas → Garland → Rowlett → Rockwall → Fate → Royse City along I-30, mapped against existing Trader Joe's locations to show the eastern DFW gap.
03
Lafayette Crossing
Site plan, Target and Kroger anchors, available parcels, traffic counts and highway access.
04
Demographics
Population, income, education, homeownership, recent growth and projected growth to roughly 59,000 residents.
05
Consumer demand
Self-reported store requests, petition supporters, ZIP-code mapping and shopping-frequency intent.
06
Community comments
Qualitative resident quotes about current drive times and expected shopping habits.
07
Community & government support
Fate EDC engagement, developer statements and local business support.
08
Site & leasing contacts
Lafayette Crossing leasing team, Fate Economic Development and campaign contact.